Our Prometheus campaign was a multi-phased effort that introduced fans and new audiences to the rich story world around Prometheus through a potent mix of social, traditional and transmedia storytelling.
We launched Peter Weyland’s TEDTalk from 2023 at TED2012, partnered with both Mashable and Verizon FIOS to debut a David 8 product commercial and joined forces with Microsoft to unlock an exclusive clip from the film on stage during Microsoft’s E3 XBox Smartglass announcement event.
The campaign hub was designed and executed as a fully-realized company website, which spiraled out additional content, interactive experiences, and original videos. Each event was supplemented through puzzles, social media cross-pollination, and other tactics that ensured maximum visibility and engagement over the course of the campaign.
The campaign for Prometheus has been held up as a benchmark for digital marketing by Forbes, Mashable, and Fast Company, among others.